Coraline X Marshalls

This seasonal retail collaboration between Marshalls and Coraline offers a fresh, imaginative take on Halloween, combining the store’s wide appeal with the movie’s cult-favorite charm. The partnership targets both loyal Marshalls shoppers and Coraline fans, ranging from younger audiences drawn to spooky visuals to older generations who admire Tim Burton-style storytelling. Few retailers collaborate with films as unique as Coraline, making this campaign stand out in a saturated Halloween market. Exclusive in-store items like hang tags, posters, and T-shirts will immerse customers in the eerie yet whimsical world of the film. This collaboration not only enhances the seasonal shopping experience but also strengthens brand engagement through nostalgia, visual storytelling, and collectible merchandise.